{"id":2130,"date":"2021-04-28T08:11:00","date_gmt":"2021-04-28T08:11:00","guid":{"rendered":"https:\/\/engoo.com.tw\/blog\/?p=2130"},"modified":"2024-09-04T14:27:06","modified_gmt":"2024-09-04T14:27:06","slug":"marketing_terms","status":"publish","type":"post","link":"https:\/\/engoo.com.tw\/blog\/theme\/business-english\/marketing_terms\/","title":{"rendered":"\u3010\u4e3b\u984c\u55ae\u5b57\u3011\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3001\u81ea\u5bb6\u54c1\u724c\u82f1\u6587\u600e\u9ebc\u8aaa\uff1f10 \u500b\u54c1\u724c\u884c\u92b7\u5fc5\u5099\u55ae\u5b57"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/engoo.com.tw\/blog\/theme\/business-english\/marketing_terms\/#brand_recognition_n_%E5%93%81%E7%89%8C%E5%86%8D%E8%AA%8D\" >brand recognition (n.) \u54c1\u724c\u518d\u8a8d<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/engoo.com.tw\/blog\/theme\/business-english\/marketing_terms\/#brand_awareness_n_%E5%93%81%E7%89%8C%E6%84%8F%E8%AD%98\" >brand awareness (n.) \u54c1\u724c\u610f\u8b58<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/engoo.com.tw\/blog\/theme\/business-english\/marketing_terms\/#own-brand_adj_%E8%87%AA%E5%AE%B6%E5%93%81%E7%89%8C\" >own-brand (adj.) \u81ea\u5bb6\u54c1\u724c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/engoo.com.tw\/blog\/theme\/business-english\/marketing_terms\/#stick_with_v_%E5%A0%85%E6%8C%81%E3%80%81%E6%8C%81%E7%BA%8C%E4%BD%BF%E7%94%A8\" >stick with (v.) \u5805\u6301\u3001\u6301\u7e8c\u4f7f\u7528<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/engoo.com.tw\/blog\/theme\/business-english\/marketing_terms\/#fidelity_n_%E5%BF%A0%E8%AA%A0%EF%BC%8C%E5%BF%A0%E5%AF%A6%EF%BC%8C%E5%BF%A0%E8%B2%9E\" >fidelity (n.) \u5fe0\u8aa0\uff0c\u5fe0\u5be6\uff0c\u5fe0\u8c9e<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/engoo.com.tw\/blog\/theme\/business-english\/marketing_terms\/#advocate_n_%E6%93%81%E8%AD%B7%E4%BA%BA%EF%BC%9B%E6%94%AF%E6%8C%81%E8%80%85\" >advocate (n.) \u64c1\u8b77\u4eba\uff1b\u652f\u6301\u8005<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/engoo.com.tw\/blog\/theme\/business-english\/marketing_terms\/#ICP_Ideal_Customer_Profile_%E7%90%86%E6%83%B3%E5%AE%A2%E6%88%B6%E7%89%B9%E5%BE%B5\" >ICP ( Ideal Customer Profile ) \u7406\u60f3\u5ba2\u6236\u7279\u5fb5<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/engoo.com.tw\/blog\/theme\/business-english\/marketing_terms\/#TA_Target_Audience_%E7%9B%AE%E6%A8%99%E5%AE%A2%E7%BE%A4\" >TA ( Target Audience ) \u76ee\u6a19\u5ba2\u7fa4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/engoo.com.tw\/blog\/theme\/business-english\/marketing_terms\/#Buyer_Persona_%E9%A1%A7%E5%AE%A2%E4%BA%BA%E7%89%A9%E8%AA%8C\" >Buyer Persona \u9867\u5ba2\u4eba\u7269\u8a8c<\/a><\/li><\/ul><\/nav><\/div>\n\n<p>\u539f\u672c\u4fe1\u624b\u637b\u4f86\u7684\u90a3\u4e9b\u884c\u92b7\u8853\u8a9e\uff0c\u4e00\u5207\u63db\u6210\u82f1\u6587\u5c31\u8b8a\u6210\u555e\u5df4\u4e86\u55ce\uff1f<\/p>\n\n\n\n<p>\u5c0f\u7de8\u4eca\u5929\u8981\u5206\u4eab\u54c1\u724c\u884c\u92b7\u7684\u4e09\u5927\u6982\u5ff5\uff0c\u548c 10 \u500b\u5fc5\u5099\u82f1\u6587\u55ae\u5b57\uff0c<\/p>\n\n\n\n<p>\u8b93\u4f60\u5728\u5831\u544a\u7684\u6642\u5019\u4e5f\u80fd\u96a8\u6642\u5c55\u73fe\u5c08\u696d\u80fd\u529b\u5594\uff01<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>\u4e00\u3001\u54c1\u724c\u8a8d\u77e5\u5ea6<\/strong><\/h4>\n\n\n\n<p>\u662f\u7684\uff0c\u8b1b\u5230\u54c1\u724c\u884c\u92b7\uff0c\u7b2c\u4e00\u6b65\u5c31\u662f\u8981\u5148\u8b93\u6d88\u8cbb\u8005\u8a8d\u8b58\u5230\u6709\u4f60\u9019\u500b\u54c1\u724c\uff0c\u9032\u800c\u8a18\u4f4f\u4f60\u3002<\/p>\n\n\n\n<p>\u9019\u6642\u5019\uff0c\u7576\u4f60\u4e00\u807d\u5230\u300c\u8a8d\u8b58\u300d\uff0c\u5c31\u6703\u5148\u60f3\u5230 recognize\uff0c<\/p>\n\n\n\n<p>\u4f46\u662f\u7576\u4f60\u4e0a\u7db2\u67e5\u7ffb\u8b6f\u6642\uff0c\u5c31\u6703\u767c\u73fe\u7b2c\u4e00\u500b\u8df3\u51fa\u4f86\u7684\u7d50\u679c\uff0c<\/p>\n\n\n\n<p>\u4e0d\u662f brand recognition\uff0c\u800c\u662f brand awareness\uff0c\u5169\u8005\u5230\u5e95\u5dee\u5728\u54ea\u88e1\u5462\uff1f<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"brand_recognition_n_%E5%93%81%E7%89%8C%E5%86%8D%E8%AA%8D\"><\/span><strong>brand recognition (n.) \u54c1\u724c\u518d\u8a8d<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7576\u6211\u5011\u8aaa\uff0c\u6211\u5011\u300c\u8a8d\u5f97\u300d\u4e00\u500b\u4eba\uff0c\u4f46\u4e0d\u4e00\u5b9a\u771f\u7684\u8a8d\u8b58\u3001\u6709\u904e\u4ea4\u6d41\u6642\uff0c<\/p>\n\n\n\n<p>\u6703\u4f7f\u7528 recognize \u9019\u500b\u52d5\u8a5e\u3002\u56e0\u6b64\uff0cbrand recognition \u4e5f\u662f\u76f8\u540c\u7684\u6982\u5ff5\uff0c<\/p>\n\n\n\n<p>\u5f9e\u4efb\u4f55\u8996\u89ba\u4e0a\u7684\u5143\u7d20\uff0c\u8a8d\u5f97\u9019\u500b\u54c1\u724c\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u770b\u5230\u54c1\u724c\u7684 Logo\u3001\u4ee3\u8868\u8272\u3001\u7279\u6b8a\u8a2d\u8a08\u7b49\uff0c<\/p>\n\n\n\n<p>\u4e00\u773c\u5c31\u80fd\u770b\u51fa\u9019\u662f\u4ec0\u9ebc\u54c1\u724c\uff0c\u9019\u5c31\u662f brand recognition\u3002<\/p>\n\n\n\n<p><em>\u3010\u642d\u914d\u52d5\u8a5e\u3011build\u3001create\u3001develop\u3001increase\u3001boost<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"brand_awareness_n_%E5%93%81%E7%89%8C%E6%84%8F%E8%AD%98\"><\/span><strong>brand awareness (n.) \u54c1\u724c\u610f\u8b58<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u76f8\u5c0d\u65bc recognition\uff0caware \u5e36\u6709\u66f4\u591a\u7684\u8a8d\u77e5\u548c\u610f\u8b58\u7684\u610f\u6db5\u3002<\/p>\n\n\n\n<p>\u4e0d\u50c5\u50c5\u662f\u8a8d\u5f97\uff0c\u9084\u8981\u300c\u8a8d\u8b58\u300d\uff0c\u77e5\u9053\u4ed6\u662f\u4ec0\u9ebc\u6a23\u7684\u500b\u6027\u3001<\/p>\n\n\n\n<p>\u6709\u4ec0\u9ebc\u6a23\u7684\u559c\u597d\u3001\u50f9\u503c\u89c0\u7b49\u3002\u56e0\u6b64\uff0cbrand awareness \u662f\u6307\uff0c<\/p>\n\n\n\n<p>\u7576\u807d\u5230\u9019\u500b\u54c1\u724c\uff0c\u4fbf\u80fd\u52fe\u52d2\u51fa\u4e00\u500b\u756b\u9762\uff0c\u54c1\u724c\u7684\u6587\u5316\u3001\u98a8\u683c\u3001\u7406\u5ff5\u3001\u50f9\u503c\u7b49\u3002<\/p>\n\n\n\n<p><em>\u3010\u642d\u914d\u52d5\u8a5e\u3011build\u3001create\u3001develop\u3001increase\u3001boost<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"own-brand_adj_%E8%87%AA%E5%AE%B6%E5%93%81%E7%89%8C\"><\/span><strong>own-brand (adj.) \u81ea\u5bb6\u54c1\u724c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u73fe\u5728\u8a31\u591a\u96f6\u552e\u696d\uff0c\u4e26\u4e0d\u518d\u53ea\u662f\u8cb7\u9032\u5176\u4ed6\u54c1\u724c\u8ca9\u552e\uff0c<\/p>\n\n\n\n<p>\u66f4\u7d93\u5e38\u63a8\u51fa\u81ea\u5bb6\u7684\u54c1\u724c\uff0c\u4f8b\u5982 7-11\u3001\u5168\u5bb6\u4fbf\u5229\u5546\u5e97\uff0c<\/p>\n\n\n\n<p>\u90fd\u63a8\u51fa\u81ea\u5df1\u5c08\u5c6c\u7684\u98df\u54c1\u54c1\u724c\u3002<\/p>\n\n\n\n<p><em>\u3010\u642d\u914d\u52d5\u8a5e\u3011design\u3001launch\u3001release\u3001promote<\/em><\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><em>\u4e8c\u3001\u54c1\u724c\u5fe0\u8aa0\u5ea6<\/em><\/h4>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"stick_with_v_%E5%A0%85%E6%8C%81%E3%80%81%E6%8C%81%E7%BA%8C%E4%BD%BF%E7%94%A8\"><\/span><strong>stick with (v.) \u5805\u6301\u3001\u6301\u7e8c\u4f7f\u7528<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>stick with \u5f62\u5bb9\u50cf\u662f\u300c\u9ecf\u5728\u300d\u67d0\u500b\u6771\u897f\u4e0a\uff0c\u5805\u6301\u4e14\u6301\u7e8c\u4f7f\u7528\u67d0\u500b\u6771\u897f\u3002<\/p>\n\n\n\n<p>\u3010\u4f8b\u53e5\u3011<\/p>\n\n\n\n<p>People usually feel compelled to stick with brands.<\/p>\n\n\n\n<p>\u4eba\u5011\u5f88\u5e38\u6703\u4e0d\u81ea\u4e3b\u5730\u5805\u6301\u4f7f\u7528\u6709\u54c1\u724c\u7684\u5546\u54c1\u3002<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li>loyalty (n.) \u5fe0\u8aa0<\/li><\/ol>\n\n\n\n<p>loyalty \u4f5c\u70ba\u540d\u8a5e\uff0c\u8868\u793a\u5fe0\u8aa0\uff0c\u800c loyal \u70ba\u5176\u5f62\u5bb9\u8a5e\u3002<\/p>\n\n\n\n<p>\u300a\u88dc\u5145\u300b<\/p>\n\n\n\n<p><em>brand loyalty \u54c1\u724c\u5fe0\u8aa0\u5ea6<\/em><\/p>\n\n\n\n<p><em>be loyal to... \u5c0d...\u5fe0\u8aa0<\/em><\/p>\n\n\n\n<p>\u3010\u4f8b\u53e5\u3011<\/p>\n\n\n\n<p>Many of my friends are really loyal to Apple. They love using iPhones and MacBooks etc. <\/p>\n\n\n\n<p>\u6211\u6709\u5f88\u591a\u670b\u53cb\u5c0d\u860b\u679c\u975e\u5e38\u5fe0\u5be6\uff0c\u4ed6\u5011\u611b\u7528iPhone\u3001Macbook\u7b49\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"fidelity_n_%E5%BF%A0%E8%AA%A0%EF%BC%8C%E5%BF%A0%E5%AF%A6%EF%BC%8C%E5%BF%A0%E8%B2%9E\"><\/span><strong>fidelity (n.) \u5fe0\u8aa0\uff0c\u5fe0\u5be6\uff0c\u5fe0\u8c9e<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>fidelity \u7d93\u5e38\u7528\u5728\u5f62\u5bb9\u4f34\u4fb6\u4e4b\u9593\u7684\u5fe0\u8aa0\u548c\u5fe0\u8c9e\uff0c\u5176\u53cd\u7fa9\u5b57\u70ba infidelity\uff0c<\/p>\n\n\n\n<p>\u8868\u793a\u5728\u611b\u60c5\u4e2d\u7684\u4e0d\u5fe0\u8c9e\uff0c\u53ef\u80fd\u662f\u6709\u51fa\u8ecc\u6216\u5916\u9047\u884c\u70ba\u3002<\/p>\n\n\n\n<p>\u800c\u5728\u5546\u696d\u4e2d\uff0c\u4e5f\u53ef\u4ee5\u5c07\u4f34\u4fb6\u4e4b\u9593\u7684\u95dc\u4fc2\uff0c\u985e\u6bd4\u54c1\u724c\u548c\u6d88\u8cbb\u8005\u4e4b\u9593\u7684\u95dc\u4fc2\uff0c<\/p>\n\n\n\n<p>\u56e0\u6b64\u8868\u793a\u5c0d\u54c1\u724c\u7684\u5fe0\u8aa0\uff0c\u7fa9\u8fd1\u65bc loyalty\u3002<\/p>\n\n\n\n<p>\u3010\u4f8b\u53e5\u3011<\/p>\n\n\n\n<p>What influences the consumer\u2019s choice might be based on fidelity.<\/p>\n\n\n\n<p>\u5fe0\u8aa0\u5ea6\u53ef\u80fd\u662f\u5f71\u97ff\u6d88\u8cbb\u8005\u6c7a\u5b9a\u7684\u56e0\u7d20\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"advocate_n_%E6%93%81%E8%AD%B7%E4%BA%BA%EF%BC%9B%E6%94%AF%E6%8C%81%E8%80%85\"><\/span><strong>advocate (n.) \u64c1\u8b77\u4eba\uff1b\u652f\u6301\u8005<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u53ea\u6709\u5c0d\u65bc\u67d0\u500b\u54c1\u724c\u6709\u8db3\u5920\u9ad8\u7684\u5fe0\u8aa0\u5ea6\uff0c\u5c31\u5f88\u53ef\u80fd\u6703\u662f\u54c1\u724c\u7684\u64c1\u8b77\u8005\u3002<\/p>\n\n\n\n<p>advocate \u4f5c\u70ba\u52d5\u8a5e\uff0c\u8868\u793a\u4e3b\u5f35\u3001\u64c1\u8b77\u3001\u652f\u6301\u3001\u63d0\u5021\uff1b<\/p>\n\n\n\n<p>\u800c\u4f5c\u70ba\u540d\u8a5e\uff0c\u4fbf\u8868\u793a\u4e3b\u5f35\u4eba\u3001\u64c1\u8b77\u4eba\u3001\u652f\u6301\u8005\u3001\u63d0\u5021\u8005\u3002<\/p>\n\n\n\n<p>\u3010\u4f8b\u53e5\u3011<\/p>\n\n\n\n<p>He\u2019s a strong advocate of Starucks.<\/p>\n\n\n\n<p>\u4ed6\u662f\u661f\u5df4\u514b\u7684\u7a4d\u6975\u64c1\u8b77\u8005\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u4e09\u3001\u76ee\u6a19\u65cf\u7fa4<\/h4>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ICP_Ideal_Customer_Profile_%E7%90%86%E6%83%B3%E5%AE%A2%E6%88%B6%E7%89%B9%E5%BE%B5\"><\/span><strong>ICP ( Ideal Customer Profile ) \u7406\u60f3\u5ba2\u6236\u7279\u5fb5<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>ICP\uff08\u7406\u60f3\u5ba2\u6236\u7279\u5fb5\uff09\u3001TA\uff08\u76ee\u6a19\u5ba2\u7fa4\uff09\u548c Persona\uff08\u4eba\u7269\u8a8c\uff09\u6709\u6642\u754c\u7dda\u4e26\u4e0d\u5206\u660e\uff0c<\/p>\n\n\n\n<p>\u4f46\u82e5\u7d30\u5206\uff0cICP \u4e3b\u8981\u91dd\u5c0d B2B \u7684\u516c\u53f8\u4f7f\u7528\u3002<\/p>\n\n\n\n<p>\u900f\u904e\u6578\u64da\uff0c\u6f14\u7b97\u51fa\u6700\u80fd\u5920\u7dad\u6301\u516c\u53f8\u904b\u71df\u7684\u9867\u5ba2\u7279\u5fb5\uff0c\u901a\u5e38\u662f\u6307\u516c\u53f8\uff0c<\/p>\n\n\n\n<p>\u56e0\u6b64\u5305\u542b\u5176\u71df\u696d\u984d\u3001\u898f\u6a21\u3001\u64da\u9ede\u3001\u7522\u696d\u5225\u7b49\u3002<\/p>\n\n\n\n<p>\u3010\u4f8b\u53e5\u3011<\/p>\n\n\n\n<p>They use data analytics to determine who their ICP is.<\/p>\n\n\n\n<p>\u4ed6\u5011\u904b\u7528\u6578\u64da\u5206\u6790\uff0c\u6c7a\u5b9a\u4ed6\u5011\u7684\u7406\u60f3\u5ba2\u6236\u7279\u5fb5\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"TA_Target_Audience_%E7%9B%AE%E6%A8%99%E5%AE%A2%E7%BE%A4\"><\/span><strong>TA ( Target Audience ) \u76ee\u6a19\u5ba2\u7fa4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8207 ICP \u985e\u4f3c\uff0c\u4e5f\u662f\u900f\u904e\u6578\u64da\u7b49\u5206\u6790\u65b9\u6cd5\uff0c<\/p>\n\n\n\n<p>\u5f9e\u76f8\u5c0d\u7e31\u89c0\u7684\u89d2\u5ea6\uff0c\u53bb\u9396\u5b9a\u4e00\u500b\u7279\u5b9a\u7684\u5e02\u5834\u6216\u65cf\u7fa4\u3002<\/p>\n\n\n\n<p>\u4f46\u8207 ICP \u4e0d\u540c\u7684\u662f\uff0cTA \u4e3b\u8981\u7528\u5728 B2C \u7684\u4f01\u696d\u4e2d\uff0c<\/p>\n\n\n\n<p>\u56e0\u6b64\u8f03\u8457\u91cd\u5728\u5206\u6790\u6d88\u8cbb\u8005\u7279\u5fb5\uff0c\u5305\u542b\u7d93\u6fdf\u80fd\u529b\u3001\u8eab\u4efd\u7279\u8cea\u7b49\u3002<\/p>\n\n\n\n<p>\u3010\u4f8b\u53e5\u3011<\/p>\n\n\n\n<p>The reason why their marketing is so successful is because their TA is really clear. <\/p>\n\n\n\n<p>\u4ed6\u5011\u7684\u884c\u92b7\u4e4b\u6240\u4ee5\u5982\u6b64\u6210\u529f\u7684\u539f\u56e0\u662f\u56e0\u70ba\u4ed6\u5011\u6709\u6e05\u695a\u7684\u76ee\u6a19\u5ba2\u7fa4\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buyer_Persona_%E9%A1%A7%E5%AE%A2%E4%BA%BA%E7%89%A9%E8%AA%8C\"><\/span><strong>Buyer Persona \u9867\u5ba2\u4eba\u7269\u8a8c<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u76f8\u8f03\u65bc\u524d\u5169\u8005\uff0c\uff08Buyer\uff09Persona \u662f\u5728 ICP \u6216 TA \u4e4b\u4e0b\uff0c<\/p>\n\n\n\n<p>\u518d\u66f4\u7d30\u90e8\u523b\u756b\u6d88\u8cbb\u8005\u8f2a\u5ed3\u7684\u65b9\u5f0f\uff0c<\/p>\n\n\n\n<p>\u5167\u5bb9\u53ef\u80fd\u5305\u542b\u4ed6\u7684\u89d2\u8272\u3001\u8077\u7a31\u3001\u5e74\u9f61\u3001\u6536\u5165\u3001\u75db\u9ede\u3001\u9047\u5230\u7684\u56f0\u96e3\u7b49\uff0c<\/p>\n\n\n\n<p>\u4efb\u4f55\u6709\u7528\u7684\u7d30\u7bc0\uff0c\u90fd\u6703\u88ab\u8a18\u9304\u4e0b\u4f86\uff0c\u56e0\u6b64\u76f8\u5c0d\u8f03\u5fae\u89c0\u3002&nbsp;<\/p>\n\n\n\n<p>\u3010\u4f8b\u53e5\u3011<\/p>\n\n\n\n<p>The goal of this meeting is to portrait the buyer persona for this new product. <\/p>\n\n\n\n<p>\u9019\u6b21\u958b\u6703\u7684\u76ee\u6a19\u662f\u8981\u52fe\u52d2\u51fa\u65b0\u7522\u54c1\u7684\u9867\u5ba2\u4eba\u7269\u8a8c\u3002<\/p>\n\n\n\n<p>\u9019\u6a23\u5927\u5bb6\u90fd\u8a18\u5f97\u4e86\u55ce\uff1f<\/p>\n\n\n\n<p>\u70ba\u4e86\u4e0b\u6b21\u7684\u958b\u6703\u5831\u544a\uff0c\u8d95\u5feb\u4f86\u8ddf Engoo \u7684\u8001\u5e2b\u5011\u7df4\u7fd2\u4e00\u4e0b\u5427\uff01<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/engoo.com.tw\/campaign\"><img decoding=\"async\" src=\"https:\/\/assets.blog.engoo.com\/wp-content\/uploads\/sites\/3\/2021\/08\/26075037\/20210804_%E9%83%A8%E8%90%BD%E6%A0%BC%E8%A8%BB%E5%86%8Abanner-02-4-1024x171.jpg\" alt=\"\" class=\"wp-image-2817\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u539f\u672c\u4fe1\u624b\u637b\u4f86\u7684\u90a3\u4e9b\u884c\u92b7\u8853\u8a9e\uff0c\u4e00\u5207\u63db\u6210\u82f1\u6587\u5c31\u8b8a\u6210\u555e\u5df4\u4e86\u55ce\uff1f \u5c0f\u7de8\u4eca\u5929\u8981\u5206...<\/p>\n","protected":false},"author":428,"featured_media":2131,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"unified_meta_tagline_field":"","footnotes":""},"categories":[126,88],"tags":[],"class_list":["post-2130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-english","category-theme"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u3010\u4e3b\u984c\u55ae\u5b57\u3011\u54c1\u724c\u5fe0\u8aa0\u5ea6\u3001\u81ea\u5bb6\u54c1\u724c\u82f1\u6587\u600e\u9ebc\u8aaa\uff1f10 \u500b\u54c1\u724c\u884c\u92b7\u5fc5\u5099\u55ae\u5b57 | Engoo\u7dda\u4e0a\u82f1\u6587<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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